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The Essays of Montaigne - Why Luxury Bans Backfire

Michel de Montaigne

The Essays of Montaigne

Why Luxury Bans Backfire

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Summary

Montaigne tackles a problem that sounds remarkably modern: how do you stop people from going broke trying to look rich? His insight cuts straight to the heart of human psychology. When governments ban luxury items like silk or gold jewelry, claiming only the wealthy can have them, they accidentally make these things more desirable, not less. It's like putting a 'Do Not Touch' sign on something—suddenly everyone wants it. Montaigne argues this approach is completely backwards. Instead of making luxury illegal for common people, leaders should make it unfashionable by refusing to wear it themselves. He points to a fascinating example: when the French court wore simple cloth for mourning, silk suddenly became associated with doctors and barbers—not exactly the height of cool. The real power lies with trendsetters, not lawmakers. When kings and celebrities stop flaunting wealth, everyone else follows naturally. Montaigne also examines an ancient Greek leader named Zeleucus, who brilliantly made luxury items legal only for prostitutes and entertainers—effectively making them social poison for respectable people. The deeper message here is about human nature and social influence. We're wired to want what seems exclusive and to copy those we admire. Smart leaders understand this psychology and use it wisely, while bad laws fight against it and fail. Montaigne warns that when societies become obsessed with status symbols and constant change in fashion, it signals deeper problems—like cracks in a building's foundation.

Coming Up in Chapter 44

After examining how we display ourselves to the world, Montaigne turns inward to explore one of life's most mysterious daily experiences—sleep and the strange world of dreams that visits us each night.

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An excerpt from the original text.(complete · 853 words)

OF SUMPTUARY LAWS

The way by which our laws attempt to regulate idle and vain expenses in
meat and clothes, seems to be quite contrary to the end designed. The
true way would be to beget in men a contempt of silks and gold, as vain,
frivolous, and useless; whereas we augment to them the honours, and
enhance the value of such things, which, sure, is a very improper way to
create a disgust. For to enact that none but princes shall eat turbot,
shall wear velvet or gold lace, and interdict these things to the people,
what is it but to bring them into a greater esteem, and to set every one
more agog to eat and wear them? Let kings leave off these ensigns of
grandeur; they have others enough besides; those excesses are more
excusable in any other than a prince. We may learn by the example of
several nations better ways of exterior distinction of quality (which,
truly, I conceive to be very requisite in a state)
enough, without
fostering to this purpose such corruption and manifest inconvenience.
‘Tis strange how suddenly and with how much ease custom in these
indifferent things establishes itself and becomes authority. We had
scarce worn cloth a year, in compliance with the court, for the mourning
of Henry II., but that silks were already grown into such contempt with
every one, that a man so clad was presently concluded a citizen: silks
were divided betwixt the physicians and surgeons, and though all other
people almost went in the same habit, there was, notwithstanding, in one
thing or other, sufficient distinction of the several conditions of men.
How suddenly do greasy chamois and linen doublets become the fashion in
our armies, whilst all neatness and richness of habit fall into contempt?
Let kings but lead the dance and begin to leave off this expense, and in
a month the business will be done throughout the kingdom, without edict
or ordinance; we shall all follow. It should be rather proclaimed, on
the contrary, that no one should wear scarlet or goldsmiths’ work but
courtesans and tumblers.

Zeleucus by the like invention reclaimed the corrupted manners of the
Locrians. His laws were, that no free woman should be allowed any more
than one maid to follow her, unless she was drunk: nor was to stir out of
the city by night, wear jewels of gold about her, or go in an embroidered
robe, unless she was a professed and public prostitute; that, bravos
excepted, no man was to wear a gold ring, nor be seen in one of those
effeminate robes woven in the city of Miletus. By which infamous
exceptions he discreetly diverted his citizens from superfluities and
pernicious pleasures, and it was a project of great utility to attract
then by honour and ambition to their duty and obedience.

Our kings can do what they please in such external reformations; their
own inclination stands in this case for a law:

“Quicquid principes faciunt, praecipere videntur.”

[“What princes themselves do, they seem to prescribe.”
--Quintil., Declam., 3.]

Whatever is done at court passes for a rule through the rest of France.
Let the courtiers fall out with these abominable breeches, that discover
so much of those parts should be concealed; these great bellied doublets,
that make us look like I know not what, and are so unfit to admit of
arms; these long effeminate locks of hair; this foolish custom of kissing
what we present to our equals, and our hands in saluting them, a ceremony
in former times only due to princes. Let them not permit that a
gentleman shall appear in place of respect without his sword, unbuttoned
and untrussed, as though he came from the house of office; and that,
contrary to the custom of our forefathers and the particular privilege of
the nobles of this kingdom, we stand a long time bare to them in what
place soever, and the same to a hundred others, so many tiercelets and
quartelets of kings we have got nowadays and other like vicious
innovations: they will see them all presently vanish and cried down.
These are, ‘tis true, but superficial errors; but they are of ill augury,
and enough to inform us that the whole fabric is crazy and tottering,
when we see the roughcast of our walls to cleave and split.

Plato in his Laws esteems nothing of more pestiferous consequence to his
city than to give young men the liberty of introducing any change in
their habits, gestures, dances, songs, and exercises, from one form to
another; shifting from this to that, hunting after novelties, and
applauding the inventors; by which means manners are corrupted and the
old institutions come to be nauseated and despised. In all things,
saving only in those that are evil, a change is to be feared; even the
change of seasons, winds, viands, and humours. And no laws are in their
true credit, but such to which God has given so long a continuance that
no one knows their beginning, or that there ever was any other.

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Let's Analyse the Pattern

Pattern: The Prohibition Paradox
Montaigne reveals a fundamental pattern of human psychology: prohibition creates desire. When authority figures try to control behavior by making something forbidden, they accidentally amplify its appeal. The harder you push against human nature, the harder it pushes back. The mechanism works through scarcity psychology and social rebellion. Our brains are wired to want what we can't have—it must be valuable if someone's trying to keep it from us. Add the natural human resistance to being told what to do, and you've created a perfect storm. Laws that say 'only rich people can wear silk' don't reduce desire for silk; they make it a symbol of everything the forbidden person wants to become. This pattern shows up everywhere in modern life. Workplace dress codes that ban certain styles often make those styles more popular among younger employees. Parents who forbid their teenagers from dating certain people practically guarantee those relationships will continue in secret. Hospitals that strictly prohibit family members from asking questions create more anxious, demanding families. Social media platforms that ban certain content watch it explode on other platforms. The 'Streisand Effect' proves this daily—trying to suppress information makes it spread faster. When you recognize this pattern, flip your strategy. Instead of prohibition, use influence. Want your kids to eat healthier? Don't ban junk food—make healthy eating look cool by doing it yourself enthusiastically. Need workplace compliance? Don't threaten punishment—showcase the people who are succeeding by following the guidelines. Dealing with a stubborn family member? Stop arguing against their position and start asking curious questions that let them discover problems themselves. The key is working with human nature instead of against it. When you can name the pattern, predict where it leads, and navigate it successfully—that's amplified intelligence. Prohibition creates rebellion; influence creates voluntary change.

The more forcefully you ban something, the more desirable and powerful it becomes to those who are forbidden from having it.

Why This Matters

Connect literature to life

Skill: Reading Reverse Psychology

This chapter teaches how to recognize when restrictions accidentally increase desire for the forbidden thing.

Practice This Today

This week, notice when someone's 'no' makes you want something more—then ask yourself if you actually wanted it before they said you couldn't have it.

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Now let's explore the literary elements.

Key Quotes & Analysis

"The true way would be to beget in men a contempt of silks and gold, as vain, frivolous, and useless; whereas we augment to them the honours, and enhance the value of such things"

— Montaigne

Context: Explaining why sumptuary laws backfire by making forbidden items more desirable

This reveals Montaigne's deep understanding of human psychology. He sees that prohibition creates desire rather than eliminating it. The key insight is that changing attitudes works better than changing laws, but most authorities try to force compliance rather than influence minds.

In Today's Words:

If you want people to stop wanting expensive stuff, make them think it's tacky—don't make it illegal, because that just makes everyone want it more.

"Let kings leave off these ensigns of grandeur; they have others enough besides; those excesses are more excusable in any other than a prince"

— Montaigne

Context: Arguing that leaders should model simple living rather than enforce it on others

Montaigne challenges the assumption that leaders need luxury to maintain authority. He suggests that true power comes from moral influence, not material display. This is radical thinking for his time, when royal magnificence was considered essential to political stability.

In Today's Words:

Rich and powerful people should stop showing off their wealth—they have plenty of other ways to prove they're important, and it's worse when they do it than when regular people do.

"'Tis strange how suddenly and with how much ease custom in these indifferent things establishes itself and becomes authority"

— Montaigne

Context: Observing how quickly the mourning cloth became the new fashion standard

This quote captures Montaigne's fascination with how arbitrary social conventions become ironclad rules almost overnight. He's showing us that what we think of as natural or permanent social order is actually fragile and changeable, which should make us question other assumptions about 'how things must be.'

In Today's Words:

It's crazy how fast something totally random can become 'the way things are done' and suddenly everyone acts like it's always been that way.

Thematic Threads

Class

In This Chapter

Montaigne shows how sumptuary laws meant to preserve class distinctions actually blur them by making luxury items symbols of rebellion and aspiration

Development

Building on earlier discussions of social hierarchy, now examining how class boundaries are enforced and undermined

In Your Life:

You might recognize this when designer knockoffs become popular specifically because the originals are 'only for rich people.'

Social Expectations

In This Chapter

The chapter reveals how social norms are more effectively shaped by influence and example than by rules and punishment

Development

Expanding from personal behavior expectations to societal norm-setting mechanisms

In Your Life:

You see this when peer pressure works better than official policies at your workplace or in your family.

Identity

In This Chapter

Montaigne explores how people use forbidden objects and behaviors to signal their identity and aspirations

Development

Deepening the theme of how external markers shape internal sense of self

In Your Life:

You might notice this when you want something more because it represents who you wish you could be.

Human Relationships

In This Chapter

The essay examines the relationship between authority and subjects, showing how control attempts can backfire and damage trust

Development

Extending relationship dynamics beyond personal bonds to include power structures

In Your Life:

You experience this when someone tries to control your choices and it makes you want to resist them even more.

Personal Growth

In This Chapter

Montaigne suggests that understanding human psychology leads to more effective influence and better outcomes

Development

Continuing the theme of self-knowledge as a tool for navigating the world more skillfully

In Your Life:

You grow when you learn to influence through example and curiosity rather than commands and criticism.

You now have the context. Time to form your own thoughts.

Discussion Questions

  1. 1

    According to Montaigne, what happens when governments try to ban luxury items to stop people from overspending?

    analysis • surface
  2. 2

    Why does making something 'forbidden' actually increase people's desire for it, rather than reducing it?

    analysis • medium
  3. 3

    Where do you see this 'forbidden fruit' pattern playing out in your workplace, family, or community today?

    application • medium
  4. 4

    Think of a situation where you need someone to change their behavior. How could you use influence instead of rules or threats?

    application • deep
  5. 5

    What does Montaigne's insight about luxury laws reveal about the difference between authority and influence in human relationships?

    reflection • deep

Critical Thinking Exercise

10 minutes

Flip the Script: From Prohibition to Influence

Think of a current situation where someone is trying to control behavior through rules, restrictions, or threats (at work, home, or in your community). Write down what they're trying to prevent and why it's not working. Then redesign the approach using influence instead of prohibition—how could they make the desired behavior look appealing or high-status?

Consider:

  • •What makes the forbidden behavior attractive to people right now?
  • •Who do the rule-breakers look up to or want to impress?
  • •How could you make following the rules feel like joining the 'cool crowd' instead of giving up freedom?

Journaling Prompt

Write about a time when someone tried to control your behavior through rules or threats. How did it make you feel? Now write about a time when someone influenced you to change by making you want to change. What was the difference in how you responded?

Coming Up Next...

Chapter 44: Sleep as a Measure of Character

After examining how we display ourselves to the world, Montaigne turns inward to explore one of life's most mysterious daily experiences—sleep and the strange world of dreams that visits us each night.

Continue to Chapter 44
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True Worth Beyond Status and Wealth
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Sleep as a Measure of Character

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